O facebook ads It is one of the most used online advertising tools in the world.
This paid media system gives users and business owners a huge variety of ads, both on Facebook and Instagram.
Therefore, this tool is widely used in Digital Marketing strategies.
This is because it allows some important points regarding the target audience and its main objective to be decided in each campaign.
that is, the facebook ads makes your campaigns reach different audiences.
Where it is possible to mix interests, genders, locations, ages among other options that form a group of people who are right for the brand's objective.
But, how does Facebook Ads work for ads?
The interesting thing about facebook ads It is certainly the vast possibility of customizing and monitoring ads created on both the Facebook and Instagram platforms.
Thus, it inserts these campaigns into users’ feeds.
However, the effectiveness of this ad or campaign will depend on some points that, for the most part, are chosen by you or your marketing strategy.
Therefore, the facebook ads it takes into account your monetary investment, the targeting of the chosen public, the established deadline for placement and also the advertising format.
Understand below some of the basic concepts of Facebook Ads
At the facebook ads, there are basic concepts to better understand the tool. One of them, for example, is the business manager.
This is responsible for monitoring your ads. While Ads are the media that you pay to appear.
The Conversion Pixel shows the effectiveness of ads outside of Facebook, such as on your website, for example.
In boosting, a fee is paid to make a publication reach more people from different groups, based on its performance.
The ROAS of facebook ads it is one of the most important parts, as it will measure the effectiveness of your campaign and calculate how much revenue came from the money invested in the campaign.
What are impressions, clicks and conversions and why is it important?
The impressions on facebook ads They are very simple to understand: It is the number of times the ad was displayed.
That is, how many feeds it appeared in. Clicks reveal how many times users clicked on your ads.
For some people, understanding conversions can be a little more complicated. However, just keep in mind that the conversion corresponds to the complete actions that the user performed.
In other words, if the objective was to generate more sales, and he accessed the website and made a purchase, the conversion can be considered a success.
If you still don't know which ad is more effective, do A/B testing. Here, you can try out different ad formats.
Check out the step-by-step guide on how to advertise on this platform through the Business Manager
So that you can better understand how the facebook ads works for your advertisements, below we have put together a step-by-step guide on how they are created within the platform.
Follow:
- First, open the Business Manager and login with the account;
- Second, define the ad objective (brand awareness, reach, traffic, etc). Take advantage of the resource with icon (i) to better understand each one of them;
- Third, go to the bottom of the page and confirm the chosen option;
- Fourth, choose the type of investment: “A/B Testing” or “Budget Optimization”;
- Fifth, define the details about your campaign audience (Location, age, gender, among others);
- Sixth, choose a good ad placement. The system itself displays automatic and manual options. Also choose which social network it will appear on;
- Seventh, define the available budget and running time for the ad.
- Eighth, insert the artwork or your created content on the right fan page. At this stage, the carousel media, images, videos, texts, among others, enter the platform;
All these steps to include your ad in the facebook ads are done step by step on each screen of the platform.
In other words, you don't need to be afraid of getting lost along the way, as there is various information and explanations in each one.
If you still don't know how to create your ad, a good idea is to visit the Facebook Ad Library.
There, you will find several options for inspiration among those who are already active in the system.
To do this, access the tool and in the search field, enter the name of a company or brand that you want to check.
This option is perfect both for getting ideas and for seeing if your campaigns follow the same models.
Download the Facebook Ads Manager app and track your ads on your cell phone
The application facebook ads Manager was designed specifically for small businesses and independent professionals who want to attract more customers.
For to go down, first check your access to a Wi-Fi internet network. Then, go to your application store, which could be the Play Store or the App Store.
In the search field, type “Facebook Ads Manager” without the quotation marks.
Check the results, its developer is Meta Platforms, Inc. Then click “Install”.
The process takes a few seconds, but once it's finished, an icon will appear on your phone. Now just access and configure your ads!
